Online Reputation Repair in 4 Easy Steps

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Online Reputation Repair in 4 Easy Steps
Online Reputation Repair in 4 Easy Steps

A business's Online Reputation is one of its most crucial assets. In numerous cases, the results that show in a search engine are the first thing that a prospective customer sees about that business. Online assesses, even if left by a complete stranger are seen as a valid endorsement, or otherwise, in the eyes of the searching public.

Businesses must be doing everything they can to secure their on the internet reputation by encouraging positive endorsements wherever possible. However, if you see that your business already has some adverse evaluations that show up in searches don't worry, there are steps you can to take to repair your on the internet reputation. Of course, if the adverse evaluations are not isolated cases you might should consider a more comprehensive overhaul of your working practices!
Recognize the situation.

Search for your business name and keywords across all the main search stations to get a suggestion of what exactly searchers can see about you. If anything shows up on the first page you should try and address that first.
Don't make it personal.

If someone has written a bad evaluation and you feel it is a unjust or false representation of what has happened bear in mind not to take it personally, even if it appears like a personal attack. On a personal level, the evaluation might make you angry so that your blood boils, or upset to the point of screaming at the reviewer If that's how you feel the ideal thing to do is to take a step back from the situation. Under no scenarios must you respond with a angry and upset reply of your own!
Technique the reviewer.

If the reviewer has left their name with their evaluation then it might be best to contact them directly. Try and deal with the problem, and once it is sorted ask them if they will get rid of or edit their evaluation to acknowledge that you've resolved the problem. If your reviewer has left a pseudonym or no name at all then it might be a bit more tough. It might be that you have a good suggestion of who they are and may be able to approach them discretely, otherwise reply to them publicly sympathizing with their experience and ask them to get in touch so you can help them personally. Bear in mind, the more interventions you make the more fuel you'll be throwing to the fire which in turn will get you more prestige in the search engine results Try not to get reeled in to a public war of words!
Promote positive search results.

It's unlikely that you will be able to get rid of every adverse evaluation. Instead, make them less relevant by giving the search engines more result in find! Make it a priority to ask customers to post evaluations if you know they have had a good experience. Just make certain they are genuine comments and don't be drawn to write your own positive evaluations, the search engines will soon realize the evaluations are coming from the same source. Along with focusing on asking customers for evaluations you can also optimize your social media pages like Twitter, Facebook and LinkedIn so that they show up in the search engines. Writing regular blogs and short articles is also a good way to make sure that your content is conveniently found across numerous venues, as a result filling up search engine results as well!

Following these steps will not only repair a damaged reputation, they'll also help promote a healthy reputation. If you would like to know more about how we can help your business manage its on the internet reputation then please get in touch!


Online assesses, even if left by a complete stranger are seen as a valid endorsement, or otherwise, in the eyes of the searching public.

If you see that your business already has some adverse evaluations that show up in searches don't worry, there are steps you can to take to repair your on the internet reputation. Make it a priority to ask customers to post evaluations if you know they have had a good experience. Just make sure they are genuine comments and don't be drawn to write your own positive evaluations, the search engines will soon realize the evaluations are coming from the same source. As focusing on asking customers for evaluations you can also optimize your social media pages like Twitter, Facebook and LinkedIn so that they show up in the search engines.